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Alex Riley exlores the world of the technology suerbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the suergeeks who are inventing the future and finds out how some of the most owerful comanies in the world really make their billions.br\ E1 technologybr\ Alex takes a closer look at some of the most owerful technology brands in the world - including Ale, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they lan to stay ahead of the game? He finds out why Microsoft now have to send billions of dollars every year on develoment to score a hit roduct and why games console comanies are willing to lose billions to get their roduct in your living room. He discovers how technology format wars are being determined with the hel of the orn industry and how Ale has literally become a new religion.br\ E2 fashionbr\ Fashion novice Alex Riley dives into the world of clothing suerbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will ay 100 ounds a month just to rent one, he#39;s determined to have their heads examined to find out why.br\ E3 foodbr\ Alex Riley is on the trail of the global food and drink giants. What#39;s so secial about them? How have they enetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they#39;ve come from and how they make us kee on buying them.
